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Press ReleasesPress releases related to LASIK and vision correction.9 Feb 2004 Bausch & Lomb Launches First TV Ad for Technolas® 217z Zyoptix™ System for Personalized Laser Vision Correction First in $20 Million TV Campaign in U.S. for Key Products ROCHESTER, N.Y. - Bausch & Lomb today launches the first TV advertising campaign for its advanced laser eye surgery system - the Bausch & Lomb Technolas® 217z Zyoptix™ System for Personalized Laser Vision Correction. The multi-million dollar consumer campaign for the Zyoptix System also includes a print ad in the March issue of Prevention magazine. The new TV spot for the Zyoptix System is the first in a $20 million TV campaign this year that also features commercials for three other key Bausch & Lomb products: ReNu® MultiPlus® Multi-Purpose Solution, the market-leading soft contact lens care solution; SofLens® Multi-Focal contact lenses, the No. 1 prescribed multifocal lenses in the U.S.; and Ocuvite® PreserVision®, the only patented eye health vitamin and mineral supplement clinically proven effective by the National Eye Institute. Those three ads first aired nationwide last spring. "Our Zypotix System TV ad is the first of its kind in which a manufacturer has launched a nationwide consumer advertising campaign for laser vision technology," said Robert J. Moore, Bausch & Lomb vice president of Marketing for The Americas Region. "The campaign allows us to showcase the exceptional safety and personalized lifestyle benefits that the Bausch & Lomb Zyoptix System delivers." The commercial, which will run during the February ratings period on both network and cable shows, directs viewers to the Company's website, www.bausch.com, to get more information about the procedure and to locate a surgeon certified in using the Bausch & Lomb Zyoptix System. The 30-second spot shows a woman's frustrations with the inconveniences associated with wearing eyeglasses while her husband describes her desire for laser surgery and her concerns about selecting a surgeon to perform the procedure. She vi |